Fit At 40 Programme

For Stafford Men Who Are 40+ & Haven’t Exercised In A While


With Our 30-Day Fit Over 40 Programme, You’ll Gain More Energy, Get Fitter, And Look & Feel Younger

All In A Fun, Non Intimidating Environment

If you don’t like the idea of big commercial gyms but want to make a positive change to your fitness and confidence whilst having fun at the same time, the Fit Over 40 Programme is perfect for you!

Doors For Our Next Intake Close In:

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You missed out!

Does This Sound Familiar?

Life has got in the way of you looking after yourself.

Work, social life, or family commitments mean it’s hard to prioritise yourself.

You feel tired, drained, and unmotivated a lot of the time.

Maybe you don’t feel or look your best right now.

You hate the thought of big commercial gyms filled with “gym bunnies” or “gym bros” taking selfies.

You’re not too sure what to do on your own in a typical gym.

The stuff you used to do to “get back into shape” doesn’t work like it used to.

You want to make a positive change to your health but don’t love exercise or “dieting” (eating rabbit food for weeks on end!)


If You Can Relate To Any Of The Above... Then The Fit Over 40 Programme Is For You!

We’ve created the most fun & effective way to transform your fitness, get back into a shape you’re happy with and feel more confident!

We Do This With Our 3 Step Process

Personalised Approach To Your Results!


This isn’t a gym membership. This is a programme designed around you and what you want to achieve. We’ll work with you on an individual level to guarantee that when you’ve finished the 100 days, you’ll have the results you are looking for.

Nutrition Support Where You Can Still Enjoy Life


We have banned the word DIET from This Is Fitness - We will not take away any foods you love or make you eat foods you hate. Our flexible and fun approach means you can still have fun out of the gym and get amazing results.

Fun Training To Meet Your Needs And Preferences


From the thousands of local residents we’ve helped over the years, we typically hear the same questions: What if I’ve not exercised in a long time? What if I’ve got an injury? I feel nervous or intimidated. The answer is simple:
No matter your ability, we will meet you where you’re at in regards to experience and tailor your programme around your preferences in a fun and welcoming community.

Meet Your Expert Body Transformation Coach

Liam Brice

Dear Stafford Resident,

Have you ever asked yourself:

  • How can I improve my fitness and feel healthier?
  • I’m feeling low on energy - how can I find a different perspective to feel better?
  • How can I find time to workout and improve my nutrition?
  • How do I incorporate a new fitness regime into my busy lifestyle and feel part of a close community?

If so, you’re in the right place...


Getting fit and healthy can be tough but with the right coaching team, community and accountability that consistently help you towards your health and fitness goals – it becomes much easier.


If you’re frustrated and unclear what to do next with your weight and fitness level and know you have the potential to get in the BEST shape of your life then can help you so you’ll never struggle again to get fit and feel healthy.


This Is Fitness is led by fitness expert Liam Brice, who is considered the authority on getting everyday people in the BEST shape of their lives.


He is the expert people go to when they need help with their own health, fitness, nutrition, mindset and wellbeing.


No matter what your current level of fitness is, if you live in Stafford, Liam and his team can show you how to reclaim your body fast and achieve your health and fitness dreams.

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